5 Foolproof Ways to Win Customer’s Trust


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by Royce Welch

July 20th, 2021

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Here are seven strategies you can incorporate into your B2B business to get the best results. Every business knows the power of trust. It plays a key role in establishing your brand loyalty; 83% of people are more likely to recommend to their friends and family a business they trust. Word-of-mouth is still one of the most powerful marketing tools; personal experience carries more credibility than conventional advertising.


With ever-increasing information sources on the internet, it is difficult to establish trust in the modern business era. Here we give you a low-down on the five tips that can help you create and maintain trust among your customers:


1. Get online reviews


A whopping 91% of people between 18 and 34 years said they trust online reviews as much as personal recommendations. With an increase in online shopping reviews, consumers can now directly assess a product’s quality. By promoting your customers to leave genuine reviews, you can earn the trust of your potential buyers.

2. Be transparent


No one likes a business that deceives and manipulates. Be honest about what you do and avoid making sales pitches that are not based on truth. Resist the temptation to indulge in gimmicky marketing like clit baiting and exaggeration. Don’t use confusing tactics or misleading information to gain new customers. Offer your products and services to your customer with complete transparency across all your marketing campaigns.

3. Don’t hide or remove negative feedback


It is impossible to make everyone happy in this world. However. negative feedback on social media or other online platforms creates a necessary counter-balance to good reviews. Removing every negative comment only makes people more suspicious about your business, which means that the genuinely good reviews lose their credibility too. The best way to deal with negative feedback is by improving your service quality.

4. Provide excellent customer service


Companies face negative feedback, comments, and remarks regularly because they don’t address their customer grievances effectively. If you don’t give your customers a reason to complain, negative feedback reduces automatically. To achieve a high benchmark in quality, you need to provide excellent after-sales and customer support services. When customers have a platform to resolve their issues, they will stop inundating your social media platforms with negative remarks.

5. Encourage loyalty programs


It is hard to earn trust these days, but it is much harder to maintain it. Loyalty programs are one of the best ways to promote trust among your customers. However, make sure that your loyalty programs do more than distribute freebies occasionally. It should make your customers feel special and rewarded in more than just monetary terms.

About Lead Beacon


If you want to improve your B2B marketing strategies through digital means and are looking for advanced software to help you, Lead Beacon is your one-stop destination. We design unique marketing and sales systems for manufacturing businesses based on industry-specific requirements.


Our Reputation For Business helps you create awareness, build trust, generate high-quality leads, and find prospective buyers. You can get a custom demo today by clicking here.

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Craig Goddard

"Royce provides a service for Corma Industries and I have found this to be very effective and helpful. Recommend this 100%."​

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