Word-of-mouth as a concept has been around since the beginning of time, but in the 1970s, a pioneer psychologist named George Silverman coined the term word-of-mouth marketing. It is one of the most prominent marketing techniques to date. It is so impactful that 92% of consumers say they would rather trust their friend’s and family’s recommendations over conventional advertising.
In the age of the internet and social media, traditional word-of-mouth has shifted to online reviews and influencer marketing. Here are six ways to enhance word-of-mouth marketing for your business in today’s digital era:
1. Go beyond what customers expect
Nowadays, after-sales services and customer support are the basic norms in the business world. But they are not enough to make your customers put in kind words about you. To stand out, you need to provide exceptional services and focus on creating a worthwhile experience for your customers.
2. Build up the wow factor
You need to show your customers why you are better than the competitors. You need to do more than just provide high-quality services. Connect with your customers at an emotional level and make them feel special during each interaction. For example, if you run a clinic, inquire about your patient's health after their visit to show you care.
3. Ask for referrals
Sometimes a simple request is all you need to get a referral from your clients. Explain to them why and how their words add value to your business. If your customers like you to flourish, they will happily refer you. Also, make it easy for your clients by providing all the information they may need for a referral, like your business card, contact information, and brochures.
Influencers are the people who have an active following on social media and blog platforms. You need to identify influencers specific to your industry and niche. Reach out to them and ask for their support. If they like what you do, they can help influence their followers by carrying your message to them. Influencers can get you loyal customers for life as they can drive consumer behavior.
5. Refer your clients
You know the importance of word-of-mouth marketing. Why not let your clients reap those benefits as well? Recommend clients that have products relevant to your industry through your network. It will help you form better relationships with your clients, and they will spread the good word about you in their social circle.
6. Use the power of PR
Public relations can carry you a long way when it comes to word-of-mouth marketing. Sponsor events that have media coverage so you can get featured in the local daily radio stations. It will get you the much-needed attention from your customers. You can also use social media to enhance your PR.
About Lead Beacon
If you want to improve your B2B marketing strategies through digital means and are looking for advanced software to help you, Lead Beacon is your one-stop destination. We design unique marketing and sales systems for manufacturing businesses based on industry-specific requirements.
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